There are many misconceptions about SEO (Search Engine Optimization) that small businesses have. One is that every web designer or developer knows how to perform great SEO. Other misconceptions focus on the platform that the website is created in, such as whether Linux or windows is better, or which web host is better, or whether WordPress of Joomla is better. This article will help to dispel these misconceptions.
Every web designer or developer knows how to perform great SEO
Neither a web developer nor a web designer would have specific training in SEO by default. The concepts of SEO do not fall under either category, but in a category of its own. Knowing how to use keywords and what keywords to use is not usually taught to these professionals. You need to make sure you have a professional SEO expert to help you in these areas, or learn as much as you can yourself.
Which operating system is best for SEO?
The two most popular operating systems for web hosts are Linux and Windows. The operating system provides a transparent platform for delivering your web pages to your visitors. Both Windows and Linux have their advantages and disadvantages. The operating system you choose should be the one that best suits your needs. If you will be using ASP.net then you will need Windows.
What governs SEO is not the operating system, but the web pages and the links from other websites. Do the web pages use the best keywords in the text and headings? Are these keywords also in the title of the page? How many other websites do you have linking to your website and what words are they using to link to you? All of these affect SEO. The operating system does not.
What is the best web host for SEO?
A web host is a company that provides you with a place to store your web pages and website for your small business. They may offer either a Linux or Windows server. They may provide several Content Management Systems (CMS).
The web host you choose does not affect your SEO. Most of the work done for search engine optimization is done on the web page itself. Some of it is done through the links from other websites. The web host you choose does not define how you create your web pages.
I use BlueHost as my web host. BlueHost is the best small business web host in my opinion. They provide the best support in the industry. They are always available and competent. Every person they have is able to solve your problems. I would not use any other web host other than BlueHost.
What Content Management System (CMS) is Best for SEO?
A content management system (CMS) provides a way for you to easily update and create web pages. There are many CMSs available on the market today. Some are designed to create a blog (or web log) and others are designed for a more free form web page. Most web hosts provide several options for you.
WordPress, Joomla and Drupal are three examples of free content management systems. They can all be used to create a professional. Well designed web site. They can all be used equally to create great SEO. It is not the CMS that you choose, but how you use it. They differ in the complexity of the application. WordPress is the easiest CMS by far. Drupal is the most complex, but also the most versatile. It will require you to hire a specific Drupal developer to create your website.
All of these misconceptions can confuse you. What you need to focus on is good SEO practices. I have written a few articles on SEO and also offer free eBook on SEO Tactics that will help you to develop your own SEO practices.