Is a Small Website Better for SEO?
Effective Small Business SEO
Many small business owners have asked if it is better to have a small website for better SEO. The idea is that if you only have a few pages you can make changes to each page to increase the page rank in search engines. It sort of makes sense to have fewer pages so you can affect more of your pages at once.
This idea will actually backfire on you. Search engines are looking for websites that are growing and providing more relevant pages each week and month. This would mean to Google that your company is growing and adding more information as your company grows. Their search results would be better because your company is better at answering the questions they receive.
SEO Steps to Take Before You Upload Your Web Pages Online
On page SEO should be done to each page as you create the page. Make sure you have a descriptive title that uses your target keywords. Use your target keywords in your heading tags (h1, h2 and h3). Your heading tags should help your visitors and the search engines to determine what you page is about. You should have links on your page to other pages on your website that are related.
You should also make sure you are using META tags correctly. Create a unique META description tag for each page. Many search engines use the META description tag to display in the search results page. This description should be less than 160 characters. You can also use the META keyword tag to provide relevant keywords. Some search engines ignore this tag, but many still look at it for reference.
SEO Steps to Take After Uploading Your Pages Online
Updating your existing pages to add more information is also useful for SEO. Every time you update a page or add a new page you should send and XML sitemap to the major search engines. There are several plugins for WordPress that will do this automatically. I use Google XML sitemap. It automatically notifies Google, Bing and Ask.com when you update your XML sitemap.
Every time you contact Google or other search engines they visit your website and re-index your pages. Making small changes to your pages on a regular basis improves your reputation with search engines. They like to see up to date information, just don’t overdo it.
Only make changes that improve the readability or relevance of your pages. Always make sure you are making changes that are really improvements. Correcting spelling or grammar errors is always recommended, but you should make sure these errors are not included in the first place.
Is it better to have a large of small website?
Many small websites appear on the first page of search engine results. The size of the website is not the most important factor. What is important is relevance. What is also important is whether your website is growing and providing more and more unique relevant content.
If your website is not growing neither is your business.